Enterprise Florida will lead team to Arab Health show in Dubai
With vaccinations ramping up globally, Enterprise Florida is planning for a return of brick-and-mortar trade shows and missions that begins in Dubai in June.
Manny Mencia, senior VP of international trade and business development, said he expects in-person trade events to begin ramping up in fall and for most shows to return in 2022. Before the pandemic, the state team went to roughly 40 trade shows and missions globally each year.
This June, Mr. Mencia said, Enterprise Florida will travel to Dubai for Arab Health, its first live trade show since the pandemic began. So many Florida companies have signed up, he said, that not all fit in Enterprise Florida’s pavilion and some are being directed to other US pavilions. Arab Health, he said, is one of the world’s largest health technology trade shows.
Budgets and calendars, Mr. Mencia said, are now being set for 2022 with the expectation of brick-and-mortar shows and in-person missions. Matchmaking missions abroad, he said, will resume in 2022. Destinations are often developing markets, and he said some countries aren’t as far into the vaccination process as the US.
Enterprise Florida has offered companies virtual matchmaking and trade show grants throughout the pandemic. Their long-term future, Mr. Mencia said, remains to be seen. “For a period of time we will continue offering this service and see how demand holds up once the market opens more.”
Enterprise’s Virtual Business Matchmaking program makes virtual introductions between businesses and pre-screened international agents, clients or distributors in target markets. The program, free to businesses, links Florida companies with partners from Europe, North America, Africa, and Asia. The newest one, Israel, Mr. Mencia said, was added very recently and Brazil will likely be next.