Jorge Plasencia Left Corporate World To Establish Repuacuteblica Which Four Years Later Integrates Toptier Firms Marketing

After working for everyone from the Florida Marlins during their first world championship season to Emilio and Gloria Estefan during Miami’s "Latin Explosion," República Chairman and CEO Jorge A. Plasencia decided to do things his way. He left the corporate world behind to establish the firm with his business partner, Luis Casamayor.

Now, four years later, it counts Burger King, the Miami Dolphins and Sedano’s Supermarkets as clients.

The firm offers integrated marketing communications, bringing together traditional advertising, public relations, promotions and digital media to help clients accomplish strategic goals.

"We work hand-in-hand, understanding what their strategy is and where they want to go, where they want to take sales, what markets they are planning to develop, and we’re with them every step of the way," Mr. Plasencia said.

He discussed the firm’s origins and future, as well as Amigos For Kids — the child and family support charity he’s run for about 20 years, in República’s new Coral Way office with Miami Today staff writer Zachary S. Fagenson. To read this profile article in its entirety, subscribe to Miami Today’s E-paper. With the E-paper you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail. If you are reading this in Miami Today’s “Online Archive” as an archived web page and would like to see the entire article that was published, call Miami Today, 305-358-2663 and ask for the Circulation Department. Advertisement