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Front Page » Top Stories » Porsche To Open Latin American Headquarters In Miami

Porsche To Open Latin American Headquarters In Miami

Written by on August 10, 2000

By Candice Ventra
A major luxury sports automobile manufacturer plans to establish a regional headquarters in downtown Miami, economic development officials say.

Germany-based Porsche is expected to open a Latin American division in the downtown area within weeks, said Mario Sacasa, a vice president at the Beacon Council, the county’s public-private economic development arm.

Miami was not the only place vying for the car manufacturer’s regional headquarters, he said. The community competed against proposed sites in Georgia, Panama, Argentina and Brazil.

"We have been working on this project since 1999," Mr. Sacasa said. "It’s a very well organized corporation, so they are very careful in all their analyses."

The company is expected to create about five new jobs here and bring some staff from Germany, he said. Porsche officials, he said, plan to expand the office here rapidly and may add more Miami jobs soon.

Company officials haven’t disclosed a specific headquarters site, Mr. Sacasa said, but it will be in downtown Miami.

Porsche specializes in the manufacture of sports cars, convertibles and roadsters. The high-profile firm recently considered an expansion into the sports utility vehicle market, Mr. Sacasa said.

Porsche’s move follows two other German automobile companies that have established Latin American headquarters here. In March the Volkswagen Group established a Latin America division in Airport West while Mercedes Benz Latina came to Brickell in 1998.

"This is continuing results of our efforts to attract Latin American headquarters to Miami-Dade," said Frank Nero, Beacon Council president & CEO. "We are excited that Porsche Latin America is relocating operations to Miami-Dade and they are in good company."