Miami Beach Convention Center lineup grows
The Miami Beach Convention Center is arising from pandemic shutdowns with 20 events and counting lined up for the rest of 2021, including the annual meeting of The Aesthetic Society (American Society for Aesthetic Plastic Surgery), which kicks off Friday.
Last summer the center’s nearly 500,000 square feet of exhibit space was a state-sponsored covid testing center. Now, said General Manager Freddie Peterson, it’s hosting at least one event monthly while keeping health and safety in mind.
The Aesthetic Society meeting ending May 3 features 600 participants and 200 exhibiting companies at an estimated economic impact of $2.4 million.
The center hosted 38 events in fiscal 2019 with attendance of 422,558. In fiscal 2020, which ended Sept. 30, the 21 events had 300,445 attendees.
“We’re uniquely positioned to be opened for business or, as we say, ‘venue-ready,” Mr. Peterson said. The center’s recovery and reopening plans include safety details and protocols regarding things like hand sanitizing stations and booth placement. Planners for events, he said, also must provide a health and safety plan, which convention center and health officials work through with them. The center, he said, is Global Biorisk Advisory Council certified, meaning it has the ability to “prepare for, respond to and recover from biorisk and disease situations.”
Annual center events, Mr. Peterson said, are starting to return. While earlier this year and last many planners asked to have their events “lifted and shifted” to different dates, more are now choosing dates and sticking with them.
Next up, the center will host the ITExpo tech trade show in June, followed by Miami Swim Week-related events like Cabana Miami and SwimShow.
“The signs are positive, positive in the right way,” Mr. Peterson said. “We have confidence in coming back stronger than before.”