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Front Page » Profile » Freddie Peterson: Convention center targeting ‘sweet spot’ medical meetings

Freddie Peterson: Convention center targeting ‘sweet spot’ medical meetings

Written by on May 7, 2019
Freddie Peterson: Convention center targeting ‘sweet spot’ medical meetings

After a 20-year career at the Massachusetts Convention Center Authority and Spectra Venue Management, Freddie Peterson heard about an opening for a general manager at the newly renovated convention center in Miami Beach. Mr. Peterson started at the position in September and has integrated himself into his new role and into the community by serving on the board of directors of the Greater Miami Convention & Visitors Bureau and the Miami Beach Chamber of Commerce. 

“I think there’s a tremendous amount of opportunity going into the future. [The Miami Beach Chamber of Commerce is] literally about two blocks from us, so that type of community is obviously an economic impact. That’s what we’re all in it for…. Then the Greater Miami & the Beaches Hotel Association, I’m also on their board,” Mr. Peterson said. 

“We’re starting to actually come together more cohesively than ever before to work stronger, to look at what type of businesses will fit and how do we complement one another. It’s not ever about competition, it’s always about business at the end of the day and economic impact, putting people to work and creating business opportunities.” 

The new convention center probably won’t have trouble getting more business, with a convention center hotel coming online in the next few years combined with the recently completed renovation, 230,000 square feet of space, 10 new meeting rooms and LEED Silver certification. 

Add that to Mr. Peterson’s long career in Massachusetts ending with him as deputy director and Miami Beach’s iconic convention space, Miami Beach is well on its way to becoming one of the top conference destinations in the country. 

Mr. Peterson sat down in March with Miami Today reporter Katherine Lewin. The interview, recorded by Jahmoukie Dayle, can be found Friday at

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