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Front Page » Profile » Jeffrey Groups Mike Valdeacutesfauli Helps National Companies Target Communications To Hispanics Throughout The Americas

Jeffrey Groups Mike Valdeacutesfauli Helps National Companies Target Communications To Hispanics Throughout The Americas

Written by on March 31, 2011

Creating his own path in life, Mike Valdés-Fauli is also creating tailor-made paths for his clients as president of the Hispanic communications firm The Jeffrey Group.

The company focuses on assisting national companies such as Diageo and Johnson & Johnson with strategic communication plans targeting Latin consumers and investors throughout the Americas.

In addition, The Jeffrey Group has a sector dedicated to Miami-based businesses striving to effectively connect with the Hispanic audience.

"I see The Jeffrey Group being an agency that will continue to focus on the Latin market," Mr. Valdés-Fauli said, "but will do so in innovative ways using some of the new technologies and hiring the best talent from all over the world."

From a prominent family of financial institution heads, Mr. Valdés-Fauli, who has been at the helm of The Jeffrey Group for roughly four months, was destined to make his mark in Miami despite choosing a different career path.

"I wanted to carve my own place in this world," he said. "No one in my family had gone into marketing or PR."

These days he’s busy finding new clients, supporting current clients and preparing for fatherhood.

In an interview with Miami Today reporter Ashley D. Torres, Mr. Valdés-Fauli discussed challenges the communications industry has faced as a result of the recession, the importance of using new technologies in marketing and public relations, and his goal to make The Jeffrey Group the top Hispanic communications firm in the US and Brazil. To read this profile article in its entirety, subscribe to Miami Today’s E-paper. With the E-paper you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail. If you are reading this in Miami Today’s “Online Archive” as an archived web page and would like to see the entire article that was published, call Miami Today, 305-358-2663 and ask for the Circulation Department.   Top Front Page About Miami Today Put Your Message in Miami Today Contact Miami Today © Copyright 2011 Miami Today designed and produced by Green Dot Advertising and Marketingvar gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));var pageTracker = _gat._getTracker(“UA-4990655-1”);pageTracker._initData();pageTracker._trackPageview();