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Front Page » Top Stories » Harleydavidson Vroom With A View Among One Park Square Lease Deals

Harleydavidson Vroom With A View Among One Park Square Lease Deals

Written by on March 10, 2011

By Yudislaidy Fernandez
The 281,000-square-foot office building One Park Square at Doral is now 60% leased, with three new deals inked totaling a combined 24,100 square feet.

The biggest lease was signed by motorcycle builder Harley-Davidson Motor Co., which is taking up 11,000 square feet to house its regional Latin American headquarters, said Tere Blanca, the building’s leasing agent.

Another lease was inked by marketing and research consultant firm Drimets, a subsidiary of Mundas, to occupy 4,200 square feet, she said. The firm is consolidating two Miami-Dade offices in Coral Gables and Miami Lakes for its upgraded location in Doral.

Import and export firm Alcora Group, one of the building’s first tenants, is expanding its footprint in the building by almost 3,000 square feet to occupy about 9,000 square feet.

New Boston Fund, a private equity realty firm, acquired the 11-story office tower at 3470 NW 82nd Ave. late last year from Park Square Commercial — F1 Building, an affiliate of Shoma Development Corp.

In the Harley-Davidson lease, Scott Goldstein and Keith Edelman of Jones Lang LaSalle represented the tenant. Financial terms were not disclosed.

"Conversations began six months ago and were focused on finding a location aligned with the line and image of the company," said Ms. Blanca, president and chief executive officer of Blanca Commercial Real Estate, who along with Danet Linares, represented the landlord.

After looking at other options, she said, the tenant selected One Park Square because of its aesthetic beauty, location and security.

The Doral area is a convenient location for the motorcycle company because it allows it to draw employees from both Miami-Dade and Broward counties, Ms. Blanca said.

This Harley-Davidson division is new to market, she added, but the tenant didn’t disclose how many employees it plans to hire.

With these latest additions, she said, One Park Square is attracting an "interesting tenant mix."

Amadeus, a leading technology provider to the travel industry, leased about 105,000 square feet at the building late last year, the largest new office lease signed in Miami-Dade in 2010.

The tenant roster includes The Latin Recording Academy, Retailnova, former owner Shoma Group and Visit Us Inc., the US subsidiary of international hotel chain Iberostar Hotels & Resorts.

With the three deals inked, the tower is about 60% leased, Ms. Blanca said, adding that other deals are under negotiation to fill the retail space on the ground level.

"We are really excited about how it’s taking shape."

Accounting changes could alter commercial lease structures. Read the details when you subscribe to e-Miami Today.