The Newspaper for the Future of Miami
Connect with us:
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
Front Page » Profile » Navarro Ceo Steve Kaczynski Plans 22 New Stores Targets Multicultural Segmentation For Largest Hispanic Pharmacy

Navarro Ceo Steve Kaczynski Plans 22 New Stores Targets Multicultural Segmentation For Largest Hispanic Pharmacy

Written by on December 16, 2010

Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the US, is focusing on an aggressive expansion throughout Florida.

Its prescription: to open 22 stores in the next three years.

Under the new leadership of Chief Executive Officer Steve Kaczynski, who’s been in this role for almost a year, Navarro is ready to increase its Hispanic market share.

The goal, he said, is "being all things to all Hispanics."

Mr. Kaczynski has worked his way up in the retail industry, going from being a meat cutter and bagger in his youth to landing top-level executive positions for grocery retailers in the United States.

With 28 stores in Miami-Dade, Navarro is ready to take its brand to cities in West and North Florida, Mr. Kaczynski said, including Fort Lauderdale, Orlando and Fort Myers.

The strategy is to target Hispanics living in the cities it plans to enter, such as Homestead’s Mexican ethnic group and Orlando’s Puerto Rican population.

"As we expand beyond Miami-Dade, and even south of Miami-Dade where it’s primarily a Mexican community," he explained, "it may say Navarro on the outside, the décor on the inside may still look like the Navarro in Little Havana, but the products on the shelf will cater to the Mexican community."

Other plans include launching a Web site with e-commerce capability next year, growing wholesale business and, in the long term, opening stores in the Caribbean.

Mr. Kaczynski discussed Navarro’s expansion plans with Miami Today reporter Yudislaidy Fernandez at the company’s headquarters in Medley.

To read this profile article in its entirety, subscribe to Miami Today’s E-paper. With the E-paper you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail. If you are reading this in Miami Today’s “Online Archive” as an archived web page and would like to see the entire article that was published, call Miami Today, 305-358-2663 and ask for the Circulation Department.   Top Front Page About Miami Today Put Your Message in Miami Today Contact Miami Today © Copyright 2010 Miami Today designed and produced by Green Dot Advertising and Marketingvar gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));var pageTracker = _gat._getTracker(“UA-4990655-1”);pageTracker._initData();pageTracker._trackPageview();