Radio Station Too Costly To Buy County Staffer Says
By Dan Dolan
Miami-Dade County shouldn’t buy a radio station to complement its existing television operation, government staffers said this week after reviewing the issue at the request of county commissioners who want to broadcast their public meetings.
Although a full report is being drafted, county communications director Paula Musto said Monday that her staff has determined that purchasing an existing radio station would be too costly.
"It would be very expensive, and there just aren’t any radio stations to buy," Ms. Musto said. "We’re looking at other options, including leasing time on English-language stations."
But even a lease arrangement presents problems, Ms. Musto said. Commission meetings don’t fit into a cookie-cutter time slot, which could create scheduling conflicts for a privately owned broadcasting operation, she said. Meetings often don’t start on time and run long.
"We understand why the commissioners want to use radio to reach the public," Ms. Musto said. "It is the media channel of choice for many Miami-Dade residents. We’re still looking at ways to make this work."
Assistant communications director Cynthia Jones is directing the study. She expects to present her findings to a commission committee March 23 and to the entire panel April 12. Advertisement
Related Articles
- Swire megatower on Brickell wins final city OK
- Year delay adds to cost of South Dade Transitway
- County orders study of soccer stadium project impact…
- Corporate jet hub eyed for Homestead Air Reserve Base
- Evasive county legislation is actually a soccer stadium ploy
- FYI Miami: June 22, 2023
- Alina Hudak: County’s last manager is new Miami…
- FYI Miami: June 1, 2023
- Miami-Dade seeks federal funding for Northeast…
- Transit Alliance gives public transportation poor grades
Most Popular
- Everybody wants to live in Florida – anywhere but Miami
- Miami International Airport advances vast Central Terminal revamp
- Miami Dade College enrollment booming
- Subsidies push stalls for long-awaited American Dream Mall
- Biden budget funds Northeast Miami-Dade rail startup
- Future of deteriorating Jackie Gleason Theater a tossup
- Three-tower Miami Riverbridge wins river commission backing
- Miami hits federal funding jackpot for Underdeck
- 40-story Santander Tower to add Brickell Class A offices
- Polish American Club plans Miami River tower
Recent Comments