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Front Page » Profile » Jorge Rovirosa: Stevedores helping to keep goods flowing at PortMiami

Jorge Rovirosa: Stevedores helping to keep goods flowing at PortMiami

Written by on November 19, 2019
Jorge Rovirosa: Stevedores helping to keep goods flowing at PortMiami

PortMiami’s existence may predate the Rovirosa family’s arrival in South Florida, but Florida’s greatest economic generator wouldn’t be what it is today without their influence.

Now under the guidance of President Jorge Rovirosa, the origins of Florida Stevedoring Inc. and its parent company, Farovi Shipping Corp., can be traced to 1937, when his father, Frank, founded the longshoring business in Havana.

As political turmoil in Cuba escalated in the years subsequent, the family left for the United States in 1960 to get out of harm’s way.

“The idea was it was going to be a temporary thing,” Mr. Rovirosa said. “I was told were going on vacation for three months.”

The move, instead, proved permanent. Within a year, Farovi Shipping Corp. began operations at PortMiami and Port Everglades.

At the time, he said, Miami was “a very sleepy port” whose limited trade lines ran almost exclusively to and from the Bahamas.

But as they did in Cuba, the family grew the company through partnerships with local entrepreneurs, freight forwarders and importers whose joint efforts created a demand for service at the port.

To fulfill that burgeoning need, the family tapped longstanding relationships with major shipping lines they’d worked with in Cuba.

“It was easy to knock on those doors, attract them to the Port of Miami to provide service,” he said.

Over the years, Florida Stevedoring grew to become the largest shipping agent at PortMiami, handling roughly 1.2 million 20-foot equivalent units (TEUs) a year. Farovi Shipping handles about 400 vessel calls a year, including all of Royal Caribbean Cruise Line’s needs at both ports.

“It took a long, long time and a lot of hard work,” he said, “but the growth of the Port of Miami has been tremendous – double-digit, unheard-of growth.” 

Mr. Rovirosa sat down with reporter Jesse Scheckner. The interview, recorded by Jahmoukie Dayle, can be viewed below.



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8 Responses to Jorge Rovirosa: Stevedores helping to keep goods flowing at PortMiami

  1. Ruth Rosenthal

    November 23, 2019 at 9:40 am

    Excellent! Congratulations!

  2. Richard Niess

    November 23, 2019 at 12:48 pm

    A great tribute to your many accomplishments!
    From your arrival from the University of Richmond to today….a long and fruitful time.

  3. Ed Rogerville

    November 24, 2019 at 12:34 am

    Outstanding Jorge!!!

  4. Ray Marcantoni

    November 24, 2019 at 6:37 am

    Great story and interview. I have found Cubans to be the most patriotic Americans and because of their experience realize why America is special.

  5. Michael Kidd

    November 24, 2019 at 8:38 am

    Jorge, Its an honor to call you my friend. Your father is looking down at you and he is proud !! A happy holidays to you my brother. And a Merry Christmas to you and your family.

  6. Steven Michael Traylor

    November 25, 2019 at 5:21 pm

    Good interview and explanation Jorge.

  7. Homeia

    November 26, 2019 at 9:31 am

    Great interview!

  8. Bill Hamlin

    November 27, 2019 at 11:08 am

    Jorge, congratulations. It is a great tribute to your family and your tenacity as a businessman. Best of success.