Enterprise Florida plans first services-only trade mission to Brazil
Written by Sara Marino on January 24, 2018
State economic development agency Enterprise Florida will for the first time field a trade mission exclusively for service providers when it travels June 23-27 to São Paulo, Brazil.
“The reason we’re doing this is because we are among the top four states in exporting services,” said Manny Mencia, Coral Gables-based senior vice president of international trade and development for Enterprise Florida.
Florida has one of the largest concentrations of knowledge-based service providers, he said.
Some of the main service providers that Enterprise Florida will encourage to join the mission are telecommunications services, marketing and advertising, insurance, environmental services, financial services, logistics, transportation services and several other sectors, Mr. Mencia said.
“We chose to go to São Paulo since the Brazilian economy has a huge services sector,” he said. “It’s the largest sector in the country, which isn’t surprising.”
While spots in the mission are still available, the deadline for companies to register is the end of April.
“If you’re a service company, this is a great opportunity,” Mr. Mencia said. “We’re shooting for 25 companies” to take part in the mission.
To join the mission, a company must first submit information about its services to Enterprise Florida. Enterprise Florida will send the information to the U.S. Commercial Services Brazil office, where it will be decided whether the company’s services are a good fit for the market.
Enterprise Florida is still in the process of reviewing companies to be part of the mission.
Carlos Guerra, manager of international trade and development for Enterprise Florida, said that in 2016 Brazil and Florida totaled $18.2 billion in bilateral trade, so the mission “constitutes a great opportunity for local service companies.”
The service sector in Brazil accounts for 67.5% of gross domestic product and employs around 66% of the country’s workforce, Mr. Guerra wrote.
“Florida companies are well-positioned to benefit from this opportunity and the export sales mission will provide [companies] with an excellent chance to enter or expand local businesses in Brazil,” he wrote.
Prior to the São Paulo mission, the state agency will spearhead a few other missions, including a health mission from Jan. 29 to Feb. 1 to Dubai and an export sales mission to San Jose, Costa Rica, from Feb. 26 to March 1.