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Front Page » Profile » Rolando Aedo Drives Marketing Strategy To Promote Region To Visitors Globally At Areas 25yearold Convention Bureau

Rolando Aedo Drives Marketing Strategy To Promote Region To Visitors Globally At Areas 25yearold Convention Bureau

Written by on July 28, 2011

Hoteliers watch out. One of the men in charge of pitching Miami as a vacation destination around the globe likes to get away in his own backyard.

"At least once a summer," said Rolando Aedo, chief marketing officer and executive vice president for the Greater Miami Convention & Visitors Bureau, "I squirrel away at one of the hotels."

He drives a marketing strategy leveraged by $10 million to $12 million annually, funded publicly and privately, to promote Miami around the world.

Miami’s biggest sources of visitors, he said, include Brazil, Canada and Germany.

The bureau is working to allow Brazilians to easily visit the US, advocating for visa waiver and immigration reform with the US Travel Association, and is eyeing markets in Asia.

Many of those markets will require newer airplanes, like Boeing’s 787 or the Airbus A380. The bureau is working to build the channels.

Mr. Aedo discussed what’s being done to bring visitors to Miami, the future of the cruise industry and what’s at stake at the Miami Beach Convention Center with Miami Today staff writer Zachary Fagenson.To read the entire issue of Miami Today online, subscribe to e -Miami Today, an exact digital replica of the printed edition. To read this profile article in its entirety, subscribe to e-MiamiToday. With the e-MiamiToday you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail. If you are reading this in Miami Today’s “Online Archive” as an archived web page and would like to see the entire article that was published, call Miami Today, 305-358-2663 and ask for the Circulation Department.   Top Front Page About Miami Today Put Your Message in Miami Today Contact Miami Today © Copyright 2011 Miami Today designed and produced by Green Dot Advertising and Marketingvar gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));var pageTracker = _gat._getTracker(“UA-4990655-1”);pageTracker._initData();pageTracker._trackPageview();