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Front Page » Profile » Jose Tomas Sandwiched Between Old Human Resources Role And Spicy New Menu Running Latin America For Burger King

Jose Tomas Sandwiched Between Old Human Resources Role And Spicy New Menu Running Latin America For Burger King

Written by on May 5, 2011

Jose Tomas has spent his career managing people, first with Publix, then Ryder Systems and most recently Miami-based Burger King.

While he’s still heading human resources for Burger King, its new owner, Brazil-based 3G Capital, has tasked him with overseeing the country’s operations in Latin America.

3G purchased the fast-food giant in September for about $3.3 billion and is trying to stage a turnaround in North America, where it’s seen slumping sales.

Down South, however, the story is a bit different.

"In Latin America, Europe, the Middle East, Africa and Asia Pacific, it’s about growing our same-store sales and growing our net restaurant count," Mr. Tomas said.

Burger King currently operates in 28 countries with 1,145 restaurants across Latin America and the Caribbean.

Its largest market is Mexico, but it’s seeing opportunities in Brazil, Chile and Argentina.

Mr. Tomas discussed life at Burger King under new management and what he’s doing to expand its presence in Latin America at one of its Miami restaurants with Miami Today staff writer Zachary Fagenson.To read the entire issue of Miami Today online and gain access to over five years’ worth of archives subscribe to e-Miami Today. To read this profile article in its entirety, subscribe to e-MiamiToday. With the e-MiamiToday you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail. If you are reading this in Miami Today’s “Online Archive” as an archived web page and would like to see the entire article that was published, call Miami Today, 305-358-2663 and ask for the Circulation Department.   Top Front Page About Miami Today Put Your Message in Miami Today Contact Miami Today © Copyright 2011 Miami Today designed and produced by Green Dot Advertising and Marketingvar gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));var pageTracker = _gat._getTracker(“UA-4990655-1”);pageTracker._initData();pageTracker._trackPageview();