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Front Page » Breaking News » What Spring Break? Miami Beach aims to entertain older audience

What Spring Break? Miami Beach aims to entertain older audience

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Written by on November 16, 2021

What Spring Break? Miami Beach aims to entertain older audience

Miami Beach is investing close to $3 million to produce a thematic month-long concert series to activate South Beach’s next spring break, as the city hopes to attract a mature crowd.

Miami Beach Live, produced by Tom Bercu Presents – an events production service company based in Los Angeles – would be a carefully curated four-weekend concert series with daytime events through March that would provide diverse and including programming to reach and engage diverse audiences, said Lissette Garcia Arrogante, director of the tourism and culture department at City of Miami Beach.

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