Welcome mat rolled out for a deluxe theme park – Miamiland
Written by Catherine Lackner on January 21, 2020
In a new campaign rolling out this week, the Greater Miami Convention & Visitors Bureau has launched an effort to compare Miami’s attractions and assets to those of a deluxe theme park.
“We’ve had the Found in Miami campaign for three years now,” said Josie Llado, bureau assistant vice president of advertising and digital media. “So we wondered how we could push the envelope. Most people still have the perception of Miami as a beach and nightlife destination, but we also have arts and culture, a thriving culinary scene, and things to do throughout the community.”
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