Super Bowl charge spread downtown Miami globally
Written by Catherine Lackner on February 11, 2020
Miami’s Downtown Development Authority put a big push into this year’s Super Bowl and it paid off handsomely for downtown, Kim Hills, authority senior manager for marketing and communications, told a Feb. 5 meeting of the authority’s Enterprise Committee.
The authority embarked on a social media, film, and television campaign to highlight not only downtown but the changes that have taken place since 2010, the last time Miami played host to the Super Bowl.
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