Florida missions to Africa, Asia spur $18 million sales
Written by Catherine Lackner on July 16, 2019
Two recent Enterprise Florida trade missions to Africa and Asia sparked an estimated $18 million in sales, said Manny Mencia, the agency’s senior vice president.
The Coral Gables-based team led a first-ever mission to Casablanca April 14-18, partly to draw attention to the first direct air service between the two cities, launched by Royal Air Maroc that same month.
To read the full story click here to subscribe.