Florida missions to Africa, Asia spur $18 million sales

Written by Catherine Lackner on July 16, 2019

Two recent Enterprise Florida trade missions to Africa and Asia sparked an estimated $18 million in sales, said Manny Mencia, the agency’s senior vice president.

The Coral Gables-based team led a first-ever mission to Casablanca April 14-18, partly to draw attention to the first direct air service between the two cities, launched by Royal Air Maroc that same month.

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