FYI Miami: February 11, 2021
Below are some of the FYIs in this week’s edition. The entire content of this week’s FYIs and Insider sections is available by subscription only. To subscribe click here.
MIAMILAND A MONEYMAKER: The Greater Miami Convention & Visitors Bureau’s Miamiland promotion has delivered 161,833 hotel room bookings and $100 million in revenue for the local industry, according to a press release. The program, which focuses on promoting Miami-Dade’s outdoor activities, beaches and national parks, was funded by a $5 million grant from the county. “Miamiland,” the release said, “promotes exploration of a vast array of outdoor adventures which include more than 200 parks located in Miami-Dade County, Everglades National Park, and Biscayne National Park. The GMCVB conducted an extensive advertising campaign with traditional and non-traditional content distributed through multiple media channels including on YouTube, digital/social ads, outdoor billboards, and cable TV ads, among other mediums.”
TOURISM TRADE SHOW RETURNING: While online this year, Visit Florida intends to hold its next global trade showcase in-person in early 2022. With Florida’s hospitality and leisure industries facing a slow recovery from the coronavirus pandemic, the state’s tourism-marketing arm announced Monday that its “2022 Florida Huddle” will be held in January at the Tampa Convention Center. The show targets international and domestic tour operators, wholesalers and media. Visit Florida is working to widen its marketing during the coronavirus to the West Coast of the US, expanding earlier efforts that targeted travelers from East Coast cities who could drive or take short flights to Florida.
VACCINE PRE-REGISTRATION: After weeks of frustration with issues of timing and technical difficulties in which thousands of Miami-Dade residents tried but couldn’t sign up for the Covid-19 vaccine, the county last week launched a pre-registration system so that seniors and healthcare workers can register any time. Residents 65 or older and healthcare workers who work directly with patients are eligible for the first round of vaccine distribution. They or their loved ones can sign up to receive the vaccine by calling (305) 614-2014 or visiting MiamiDade.gov/vaccine.
PARTNERSHIP ANNOUNCED: TSG – a South Florida boutique, diversified real estate development and investment company – and Lineaire Group – a Miami-based real estate investment and development firm focused on urban infill projects – have announced a partnership with Bridge Investment Group to develop Wynwood Haus, a multifamily opportunity zone project for the Omni neighborhood. The 20-story building will rise at 1765 N Miami Ave. with 224 residential units, including 42 micro dwelling units. The project is set to break ground the end of March.