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Front Page » Profile » Manny Mencia: Developing Florida business and trade around the globe

Manny Mencia: Developing Florida business and trade around the globe

Written by on June 19, 2018
Manny Mencia: Developing Florida business and trade around the globe

As the only senior vice president of the International Trade & Business Development division of Enterprise Florida since the organization launched 22 years ago, there is always something to keep Manuel “Manny” Mencia busy.

Mr. Mencia, who reports to the Florida secretary of commerce, is responsible for promoting international trade and generating foreign investment leads on behalf of Florida and managing 13 foreign offices in 12 countries, with a 14th office in Hong Kong expected this summer. 

His diverse worldwide network includes local offices in Miami, Pensacola, Jacksonville, Orlando, Tampa and Palm Beach and foreign offices in countries including Mexico, Canada, Brazil, Japan, South Africa, Israel and Germany.

Working closely with economic development partners and clientele throughout the state, Mr. Mencia annually oversees trade dealings with up to 2,500 Florida companies and hundreds of foreign businesses with interests in Florida products and business opportunities. 

In managing the governor’s international portfolio, Mr. Mencia’s division has organized every international economic development trip made by Gov. Rick Scott and two predecessors.

“As you can imagine, we’re dealing with everything from senior state officials to senior business leaders, economic development officials throughout the state and having a statewide responsibility,” Mr. Mencia said. “There is never a dull moment here.” 

Mr. Mencia sat down with Miami Today reporter Jesse Scheckner at the Enterprise Florida International Trade & Development headquarters in Coral Gables. The video, recorded by Jahmoukie Dayle, can be found Friday at

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