Is Influx From Europe Latin America
Written by Blanca Venegas on May 2, 2013
By Blanca Venegas
While visitors from Latin America remain at the top of the Miami tourism charts, some hoteliers point to European countries as the top sources of international visitors for this summer.
According to Anna Withlow, marketing manager at the Clevelander hotel, their top international markets are the UK, Italy, Switzerland and Germany, as well as Australia.
Tatyana Li, director of sales at the Marseilles Hotel, Dorchester and Suites of Dorchester, said a higher number of leisure travelers from Germany will be seen this summer than last year.
"Just by seeing the number of bookings from Germany, I would expect an increase this year," Ms. Li said.
"The [number] of travelers from Germany has increased thanks to their economy," she said. "Miami is one of the top destinations of the world, and a European vacation gets 21 to 30 days."
However, the increase in visitors from Europe will not beat Latin America visitor numbers, predicts William D. Talbert III, president and CEO of the Greater Miami Convention & Visitors Bureau, as Brazil, Argentina and Venezuela still rank among Miami’s top visitor sources.
"When it’s winter down south, it’s summer here," Mr. Talbert noted.
"We continue to have double-digit increases from Brazil and Argentina," he said, and
Brazil grows nearly 10% every year.
"Colombia has also grown," he added.
Whether the most tourism will originate from Latin America or Europe, visitor numbers are expected to be on the rise this summer.
"Booking pace is great," Ms. Li said. "We are expecting a 3% increase in occupancy and an ADR [average daily room rate] up by 5%."
"Demand is growing and I predict a 92% in occupancy in 2013," she added.
Mr. Talbert also sees a climb in visitor numbers this summer.
"We expect to have a record summer," he said. "Our numbers look good."To read the entire issue of Miami Today online, subscribe to e-MIAMI TODAY, an exact digital replica of the printed edition.