Best housing ad: 'Not a short sale'


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Best housing ad: "Not a short sale'

By Laura Stace
A new study by a Florida International University professor indicates that identifying a property as "not a short sale" on the Multiple Listing Service and in advertising materials provides great benefit in terms of sales price and time on the market.
"When brokers go the extra step to label their listing as not being a short sale, those listings are associated with significant price premiums and shorter marketing times suggesting the existence of a stigma attached to short sales," wrote Ken Johnson, faculty director of the Master's of Science in International Real Estate and editor of the Journal of Housing Research, in The Short Sale Stigma.

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