Rolando Aedo Drives Marketing Strategy To Promote Region To Visitors Globally At Areas 25yearold Convention Bureau
Written by Miami Today on July 28, 2011
Hoteliers watch out. One of the men in charge of pitching Miami as a vacation destination around the globe likes to get away in his own backyard.
"At least once a summer," said Rolando Aedo, chief marketing officer and executive vice president for the Greater Miami Convention & Visitors Bureau, "I squirrel away at one of the hotels."
He drives a marketing strategy leveraged by $10 million to $12 million annually, funded publicly and privately, to promote Miami around the world.
Miami’s biggest sources of visitors, he said, include Brazil, Canada and Germany.
The bureau is working to allow Brazilians to easily visit the US, advocating for visa waiver and immigration reform with the US Travel Association, and is eyeing markets in Asia.
Many of those markets will require newer airplanes, like Boeing’s 787 or the Airbus A380. The bureau is working to build the channels.