Carlos Migoya Sees Deal With Hmos New Price Structure And Lures For Highincome Patients As Way To Cure Jackson
Written by Miami Today on May 26, 2011
After a 10-month stint balancing the City of Miami’s cash-strapped budget at no pay, Carlos Migoya now takes on a more challenging role with a six-figure salary.
Mr. Migoya, a longtime banking executive, was selected to lead Jackson Health System as president and chief executive officer at a time the organization is financially in critical condition.
His initial strategy is not to cut services, he said, but will involve some layoffs.
A search committee directed to find Jackson’s next CEO agreed Mr. Migoya was the right man for the job, but some have criticized Mr. Migoya’s selection because he doesn’t have health care management experience.
Jackson’s problems are concentrated on the business side, not the health care side, Mr. Migoya said, because the hospital is considered a top comprehensive health care provider.
The hospital’s financial troubles, he said, stem from charging more for some medical services and paying higher salaries than competing local hospitals.
"We’ve had a much higher pricing that’s kept revenues away, and a high expense structure, of which the combination of the two created the losses," he said. "We need to change that."
In this role, which he took on in April, Mr. Migoya listed as a top priority adjusting prices for day-to-day medical services that Jackson offers to be more competitive with other hospitals in South Florida.
To increase revenues, he plans to attract HMOs, a type of managed-care company, to do business with Jackson, as well as create a first-class service line to draw more affluent patients.