Jose Tomas Sandwiched Between Old Human Resources Role And Spicy New Menu Running Latin America For Burger King
Written by Miami Today on May 5, 2011
Jose Tomas has spent his career managing people, first with Publix, then Ryder Systems and most recently Miami-based Burger King.
While he’s still heading human resources for Burger King, its new owner, Brazil-based 3G Capital, has tasked him with overseeing the country’s operations in Latin America.
3G purchased the fast-food giant in September for about $3.3 billion and is trying to stage a turnaround in North America, where it’s seen slumping sales.
Down South, however, the story is a bit different.
"In Latin America, Europe, the Middle East, Africa and Asia Pacific, it’s about growing our same-store sales and growing our net restaurant count," Mr. Tomas said.
Burger King currently operates in 28 countries with 1,145 restaurants across Latin America and the Caribbean.
Its largest market is Mexico, but it’s seeing opportunities in Brazil, Chile and Argentina.