Global Crossing keeps data flowing during hurricane season
By Meena Rupani
From a downtown Miami data center, global telecommunications giant Global Crossing is working with corporations throughout Latin America to prevent data loss during a hurricane as the season begins.
The company just finished assisting in the hurricane preparedness week May 23 to 29 signaled by the National Oceanic and Atmospheric Administration.
The company's Miami data center has about 100 employees in 6,500 square feet on the sixth floor of the NAP of the Americas building, 50 NE Ninth St.
Built to withstand a Category 5 hurricane, the building's elevation, exterior and flood-proof features allow for continuous power to keeps clients' equipment running, said Andrea Scarpulla of EDF Communications, which handles public relations for Global Crossing.
Global Crossing is focused on helping businesses in Florida and other coastal areas prepare for this hurricane season by giving them the ability to conduct business as usual even when threatened by a storm. The company is trying to eliminate costs it would take to recover information lost during a natural disaster.
"The firm also offers services that back up, store, monitor and house companies' equipment and information safely, which can be of great value during any natural disaster," said Ms. Scarpulla.
"Plans will be formed according to each company's scenario if a hurricane does strike. The company is ensuring connectivity," said Federico Lammel, Global Crossing vice president of sales for South Florida, Mexico, Central America and the Caribbean.
The Miami location has been on the rise.
"We are almost at 80% capacity at the center. Our company will be investing more into the location in the future," Mr. Lammel said. "This is not surprising since Miami is well connected. You can find flights to anywhere."
Global Crossing is also focusing on a closer relationship with clients globally, using Miami as a hub for its Latin American network.
The Miami location provides services to the region's multinational corporations such as First Overseas bank, Bancolombia, and Certifica.
"We don't have thousands of clients. Our clientele is very specific, and they come from a targeted audience," Mr. Lammel said.
Global Crossing serves about 700 cities in 70 countries. "We ensure the clients are getting the specialized services they are requesting," he said. "It is an ongoing relationship."
Presently, Global Crossing aids in telecommunications for 40% of Fortune 500 companies, as well as 700 carriers, mobile operators and ISPs worldwide.
For the future, Global Crossing's vision is "to be recognized all over the world," Mr. Lammel said. But at the moment, he said, the company is not hiring, nor will it build more data centers.
But Global Crossing is expanding its videoconferencing services to maximize clients' time and resources, according to a late May press statement. As a T1 provider, the company owns its network, making connectivity simpler.
In the first quarter of 2010 Global Crossing had consolidated revenue of $648 million and a 6% sales increase. Stock was trading at $13.31 last Wednesday.
This year's forecast for the company is hopeful, according to Mr. Lammel.
"The company had about a 25% to 26% increase in sales in 2009 and we are forecasting the same amount of increase for this year. It is great considering the state of our economy."