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Miami Dolphins CEO Mike Dee sees team leadership role in communities and philanthropy with new franchise energy
CEO Mike Dee comes to the Miami Dolphins to work under new owner Stephen Ross with strong business acumen developed most recently during a seven-year stint with the Boston Red Sox. Despite fielding championship teams in Boston, Mr. Dee insists a positive, powerful experience is perhaps as critical as winning games in developing fan loyalty.
"Even in years where we are struggling on the field we need to be a playoff-caliber team off the field, and that involves doing the right things in terms of how you treat your fans," he said.
In his first season, Mr. Dee aims to improve the fan experience at Dolphin Stadium in addition to boosting season ticket sales while developing the team's presence in the community. He says he's a hands-on leader who likes to spend time "in the trenches" making things happen.
A Dolphins fan "since 1985" and a former resident of South Florida, where he spent time after college, Mr. Dee says he felt the chance to come to Miami was one he couldn't turn down. In the long term, he's focusing on "having a team that the community can be excited about on the field and proud of off the field in terms of caliber of our players and our front office staff. We want to be one of the premier franchises in the NFL."
Mr. Dee discussed his goals for the team, the season and his visions for energizing the South Florida fan base at the Dolphins' training facility in Davie with Miami Today reporter Scott E. Pacheco.
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