Bbus Rafael Saldantildea Banking On Growing In Untypical Way By Emphasizing Flexibility And Getting Out To Visit Customers
Written by Miami Today on April 16, 2009
At 17, Rafael Saldaña got his first taste of banking and he’s been hooked ever since.
He continued studying and gaining banking experience, which earned him big opportunities with banks such as Banco Santander, Wachovia and Citibank.
He’s in his eighth month as head of BBU Bank, a 3-year-old bank with a strong Venezuelan ownership. Mr. Saldaña said he’s glad to be leading a community bank during this steep economic downturn.
BBU, he says, is an example of local banks that are lending and plan to grow — prudently.
The boutique bank is opening a second branch in Doral in May and is exploring a third in Hialeah.
The growth is not only fueled by local business but foreign as well, he said. BBU has a large client base in Latin America. "That is something we have to take advantage of… it brings additional liquidity to our market," he said.
Mr. Saldaña shared the bank’s plans and market analysis with Miami Today staff writer Yudislaidy Fernandez at BBU offices in Coral Gables. To read this profile article in its entirety, subscribe to Miami Today’s E-paper. With the E-paper you will be able to read the entire contents of Miami Today online exactly as it appears in print. Or order this issue, to receive a regular printed copy of this week’s Miami Today. You may also subscribe to the printed edition of Miami Today to receive the newspaper every week by mail.