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Front Page » Profile » Charles Richardson Sees New Opportunities As He Takes Over Coldwell Bankers Browarddade Residential Market

Charles Richardson Sees New Opportunities As He Takes Over Coldwell Bankers Browarddade Residential Market

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Written by on February 12, 2009

In his new role as Coldwell Banker Residential Real Estate’s regional senior vice president of Southeast Florida, Charles Richardson may experience some déjà vu — he’s seen market conditions like this before.

He comes to Miami-Dade after years in Southwest Florida, a market hit by the downturn well before ours. He steered the region through the worst of it, managing to help double Coldwell Banker’s market share there last year. He joins the Southeast Florida team armed with strategies to build similar success here.

"If you do business the way you did it last year and the year before, the results will not be good. If you sharpen your tools and do the right things, surviving this market is not just going to be how you come out of it, but how you prosper," he says.

He aims to keep Coldwell Banker at the forefront by continually examining the market and communicating his findings to the region’s 1,700 sales associates with the aim of driving information into the market. "It’s our obligation to be the straw that stirs the drink in the market," Mr. Richardson said.

Less than three weeks into his new role, he shared his analysis and outlook with Miami Today staff writer Risa Polansky. This is an excerpt from the weekly profile article published in Miami Today. To read the entire article in full, order this issue or subscribe to the print edition of Miami Today.

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