Miami Today Debuts Epaper This Week
Written by Miami Today on October 23, 2008
Miami Today this week kicks off a new e-paper, offering the entire news and advertising content of Miami Today in electronic format on the Web. E-paper subscribers will receive Miami Today’s valuable content long before the first reader of the in-print paper gets delivery.
"The e-paper is an exciting opportunity for both Miami Today readers and advertisers," said Beth Czeskleba, Miami Today’s development director.
"Readers will benefit from Miami Today’s unique content even earlier than ever on Wednesday mornings," she said. "Advertisers will automatically gain the added visibility in the e-paper at no additional charge. Furthermore, advertisers also will now have the opportunity to tap into their electronic promotion campaigns to enhance their visibility in front of our audience with our new electronic media options."
Miami Today will still offer a select few articles free on its Web site www.MiamiTodayNews.com but subscribers to the electronic edition of the weekly newspaper will view the pages of Miami Today just as they appear in print, and they can do much more with them:
•View articles in text or newspaper view.
•Enlarge the print of the article for easier reading.
•Print out copies of single articles or pages.
•Share articles with colleagues via email.
•Save articles into a personal electronic news clipping file.
•Research up to seven weeks of back issues.
•Click on hotlinks in articles, calendars and advertisements to view Web sites and send email.
•Search the issue electronically for key words and phrases.
•Listen to articles read aloud.
•Receive the e-paper on a mobile phone.
•Receive the e-paper as a podcast or RSS feed.
Advertisements in the print edition will appear in the e-paper at no added cost. Enhancements to those ads will also be made available.
"A major benefit of the e-edition," said Publisher Michael Lewis, "will be enjoyed by readers who depend on the postal service for newspaper delivery, which might take days — even longer outside of South Florida. Now they’ll be able to see the entire paper Wednesday morning wherever they are and whenever they want."
Others likely to become e-edition subscribers, Mr. Lewis said, are part-time Miamians and frequent travelers who want to keep up with the news in a timely way when they’re elsewhere.
The electronic edition should also attract persons who reside abroad but who have a strong interest in Miami’s economic climate, he said. About 10% of persons who regularly view select articles from the paper at www.miamitodaynews.com reside abroad, according to Web site tracking statistics.
E-subscriptions are $30 per year. Six-month and single copies are also available. Go to www.MiamiTodayNews.com and click on the e-paper icon.