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Front Page » Profile » Totalbank Chair Jorge Rossell Emphasizing Relationships As Institution Begins To Flex New Parents Financial Muscle

Totalbank Chair Jorge Rossell Emphasizing Relationships As Institution Begins To Flex New Parents Financial Muscle

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Written by on March 20, 2008

Fresh from Spain, Jorge Rossell is the lone Banco Popular Español representative in Miami after the Madrid-based bank bought homegrown TotalBank last year. He aims to bring Spanish banking practices to the local institution, while leaving in place its name and management team. Through organic growth and acquisitions, he hopes to expand the bank throughout the county and the state. Expansion outside of Florida could be in the bank’s long-term future, he said.

The Spanish powerhouse selected the US as its first move overseas for the regulatory environment and dynamic economy. It chose Miami, he said, because "we saw a very close relationship between the customers and the community banks."

Banco Popular brings with it the "financial muscle" to offer new services to customers and help the local bank grow, he said, bringing TotalBank’s assets to $1.7 billion.

Mr. Rossell was interviewed in his Coral Way office by Miami Today staff writer Risa Polansky.

This is an excerpt from the weekly profile article published in Miami Today. To read the entire article in full, order this issue or subscribe to the print edition of Miami Today.