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Week of August 17, 2006 |
Lexus drivers to get free valet parking at arts center By Charlotte LibovIf you're driving a Lexus, you're golden when it comes to parking at the Carnival Center for the Performing Arts. That's because all Lexus drivers will receive free valet parking under a sponsorship agreement with the Lexus South Florida Dealers Association, according to Suzette Espinosa, a center spokeswoman. "We've signed a four-year agreement recognizing Lexus as the official vehicle of the Carnival Center for the Performing Arts," she said, adding that all Lexus owners will receive free valet services at the entrances of both buildings. In addition, Lexus will have the naming rights for the valet stations, so they will all be called "Lexus Valet." That is, when a valet provider is chosen - center officials are reviewing requests for qualifications from companies to provide valet services and should select one within a few days, Ms. Espinosa said. In addition, there will be a link to the Lexus dealers on the center's Web site, Lexus will be recognized as an official sponsor of 10 performances and it will be one of the official grand-opening sponsors. Lexus dealers are also getting perks: each dealership will become a Corporate Silver member, which, said Ms. Espinosa, "gives them the opportunity to have access to amenities such as special reservations at dining facilities, admission to our patrons' salon, advance notice of special events and to receive a certain number of complimentary tickets." She declined to say how much Lexus paid for the sponsorship, and officials at Lexus could not be reached. But, added Ms. Espinosa, "This is a pretty significant deal for us. It's really a wonderful gift to the center that Lexus has made and we look forward to working with them." |
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