Road Near Dolphin Stadium Getting Facelift For Super Bowl
Written by Eric Kalis on July 27, 2006
By Eric Kalis
Visitors here for Super Bowl XLI in February will travel on a spruced-up Northwest 27th Avenue en route to Dolphin Stadium for the National Football League’s annual spectacle.
The Miami-Dade County commission last week approved an acceleration of a beautification project on 27th Avenue in preparation for the game. The resolution, which passed 10-0, authorizes an agreement to reimburse up to $700,000 to Miami Gardens for city work on the project, tree and shrub planting and urban streetscape improvements in the median and swale areas along the street, a major gateway to Dolphin Stadium.
The cost is estimated at $1.2 million. Miami Gardens will receive $100,000 from the Landscape Joint Participation Agreement with the Florida Department of Transportation. The city will manage the project because county officials wanted it under the watch of one governmental entity.
The county received $300,000 from the Florida Highway Beautification Council in February for the Opa-locka portion of the project. That was matched by $150,000 grants from the Department of Transportation and Community Image Advisory Board.
Community Image Manager Alyce Robertson said the 27th Avenue improvements are just one part of the county’s initiatives for the Super Bowl. The Community Image Advisory Board, formed by Commissioner Dennis Moss in 2001, plans to meet with the Super Bowl Committee and transportation officials to unify preparation efforts.
The board is also behind an anti-litter campaign that will involve cleaning Miami-Dade, Broward, Monroe and Palm Beach counties.
"Our mission is to clean up the roadsides and make it better," Ms. Robertson said. "There are a few different projects going on that are in the planning stages."
Also being planned is the Super Bowl Clean Up and Green-Up, a massive trash pickup throughout South Florida on Jan. 20. The board is drafting a news release and working on a Web site to promote the initiative.
"The visitors will not just be going to the stadium during Super Bowl week," she said. "They will be at the airport, in the city, at the beach. … We need this community-wide cleanup."
Ms. Robertson said her board hopes the international popularity of the Super Bowl will inspire Miami-Dade residents to make the area more visually appealing so the county can continue to attract significant events.
"We have more than 11 million tourists coming here each year with 1.5 million traveling from the airport to the seaport for cruises," Ms. Robertson said. "The impression of this area those visitors receive is what they see on the highways."