Group says new Homestead park tenants near
half-year into an aggressive marketing campaign, managers of the Homestead
Park of Commerce say they are close to luring two to five more tenants
in the near future.
Jersey-based Rockefeller Group real estate development and property
management company launched a marketing campaign in April to fill
the 280-acre Homestead Park of Commerce, said Les Smith, senior vice
president with Rockefeller.
said the park, which builds to suit, presently has two tenants: Silver
Eagle Anheuser-Busch Distribution Co. and Contender Boat Yards.
can't announce any names yet or dates because we haven't signed any
leases," Mr. Smith said. "We are very busy meeting with
lots of different brokers and clients."
marketing campaign, he said, includes direct mail orders to potential
tenants and meetings with brokers and company site planners.
Homestead Park of Commerce is an official foreign trade zone
a feature Rockefeller employers highlight in their tenant search,
he said. The designation allows businesses in the zone to have certain
benefits, such as duty-free importing and exporting.
is especially important when we appear in front of the industry groups
that deal with international trade," Mr. Smith said.
officials said the Vision Council the economic development
agency for Homestead, holds the license for the zone.
business and companies may buy or rent space at the park, said Charles
LaPradd, City of Homestead spokesman. He said the city is also doing
in-house marketing to complement the Rockefeller Group's campaign.
LaPradd said the city aims to get businesses that specialize in manufacturing,
distribution and call center services at the park. Officials there
look to attract local businesses looking to expand or move as well
as businesses in other states and countries.
looking to expand, he said, should take note of the park, because
Homestead is the future of Miami-Dade County.
is where Miami-Dade County is growing to by virtue of the fact that
there is nowhere else for them to go in the county," Mr. LaPradd
said. "We are about one minute from the Florida Turnpike and
25 miles from downtown Miami not as far away from downtown
as people think."
said future tenants may like the idea that the Homestead Sports Complex
and the Homestead-Miami Motor Speedway which hosts the National
Association for Stock Car Auto Racing's Winston Cup are near
proximity of the complexes will hopefully bring more business into
the area, he said.
(973) 347-9100; City of Homestead, (305) 247-1801; Vision Council,