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Rouse
Co. ready with plan for West Kendall center
By
Catherine Lackner
The
Rouse Co., developer of Bayside Marketplace and the proposed Village
of Merrick Park in Coral Gables, is ready to seek zoning approval
for the 160-acre West Kendall Town Center it hopes to open in 2003.
"We're
ready to go into the public approval process with Miami-Dade County,"
said Rouse spokesperson Nancy Tucker.
The
first hearing on Rouse's rezoning petition is scheduled for Oct. 5
before the Miami-Dade County Commission.
The
development will cater to residents in the densely populated area
west of the Florida Turnpike and south of Kendall Drive, a market
Rouse considers under-served. The region's population is estimated
at 250,000 and, though strip malls and older shopping centers abound,
there is no major shopping facility west of Southwest 117th Avenue.
Population
in West Kendall is expected to grow to 434,000 by 2015 and Rouse market
studies indicate that a potential 350,000 customers live within easy
driving distance to the mixed-use project.
"We
expect the center to include up to five department stores and also
include small stores, theaters, office space and a hotel," Ms.
Tucker said. She said no architect has yet been signed to the project
as "it's too early for that."
The
center will be a 1.35 million-square-foot, mixed-use project on a
site at Kendall Drive and Southwest 157th Avenue that Rouse has under
contract, company officials said.
Competition
will come from the newly opened Shops at Sunset Place in South Miami;
Swerdlow Real Estate Group's Dolphin Mall, set to open at the Florida
Turnpike and State Road 836 next spring; The Falls, at US 1 and Southwest
136th Street, and the Town & Country Mall at Kendall Drive and the
Florida Turnpike.
Amid
charges that South Florida doesn't need another mall, Rouse officials
have stressed that the West Kendall Town Center will include space
for municipal uses, possibly a Team Metro office or a satellite courthouse,
and a 500,000-square-foot community center.
"What
West Kendall needs is a community hub of its own," said Anthony
Albanese, Rouse vice president and senior development director.
Details:
Rouse Cos. (305) 441-1401.
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