Grocery chain may help market Zoo Miami product – Zoo Doo
Written by Katya Maruri on December 19, 2017
Zoo Miami’s animal and plant waste composting project commonly referred to as “Zoo Doo” faced a setback in sales so far this year as a result of Hurricane Irma shutting down the zoo for 37 days.
However, Zoo Miami director Carol Kruse anticipates for Zoo Doo sales to pick back up next year with the help of two potential partnerships within the community that are currently in the works.
“Hurricane Irma set us back a couple of months after being closed for 37 days,” Ms. Kruse said, “During that time our staff was focused on getting the Zoo back up and running instead of generating sales for Zoo Doo.”
However, she said, “We did use the compost generated through Zoo Doo for the grounds during the cleanup and rehabilitation process of the zoo after Hurricane Irma and are currently working on potential partnerships within the community to help boost Zoo Doo sales.”
One of those potential partnerships includes working with a local grocery store chain, according to Ms. Kruse.
“A local grocery store chain in Kendall has expressed interest in working with us to promote Zoo Doo,” Ms. Kruse told Miami Today. “However, nothing is set in stone yet. There are still things that need to be worked out.”
As for other groups that are interested in working with the zoo and utilizing Zoo Doo, she said, “We are working with the parks and recreation department to provide Zoo Doo this spring for a community garden project.”
“Our goal moving forward,” she said, “is to really focus on generating sales as much as possible now that planting season is around the corner and are hopeful that sales will pick back up with time.”