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Front Page » Business & Finance » 69% cut in Miami Worldcenter retail vexes city board

69% cut in Miami Worldcenter retail vexes city board

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Written by on August 16, 2016

69% cut in Miami Worldcenter retail vexes city board

The new streamlined retail plan for Miami Worldcenter received positive comments and support from the city’s Urban Development Review Board, but a staff analysis noted some concern with the viability of the smaller commercial footprint.

Miami Worldcenter is billed as a $2 billion project out to transform 27 acres of Miami’s urban core in the Park West neighborhood.

A major component of the long-awaited mixed-use project was its proposed shopping center, initially designed as a massive indoor mall, stretching from the FEC railroad tracks northward to Northeast Tenth Street.

The new retail plan, being called “high street retail,” is a shadow of its former self.

The original plan called for 1,090,771 square feet of commercial space. The new plan sets aside less than one-third as much, 338,036 square feet.

While the city’s planning staff voiced concerns about the major change, some of the review board members like the less boxy and smaller plan.

At its July meeting the board unanimously recommended approval of the new plan, with conditions including: making some elevators external and transparent to the street; considering a more creative design to a southern residential tower; bringing more retail uses forward and add some retail uses to upper floors to encourage more pedestrian circulation; and work to richen the landscape planned for a pedestrian paseo and public plaza.

Worldcenter is a collaboration of master developer Miami Worldcenter Associates and a team of development, design and engineering firms. The entire development promises a mix of residential towers, hotels, retail stores, restaurants, entertainment venues and a convention center to an area hugged by AmericanAirlines Arena and All Aboard Florida’s MiamiCentral train station.

At the July meeting, board member Dean Lewis referred to a staff report on the amended project from the planning and zoning department and asked the developers’ representatives to address three main comments:

•Proposed new development program is inconsistent with general intent of Miami Worldcenter Development Standards, which stated in part, “Development Standards will benefit the area by promoting the development of a significant mixed-use community in the City’s Urban Core inclusive of a retail commercial center, residential units, hotel rooms, multiple central open plazas promoting interaction with existing uses.” The new program proposes a 69% decrease in commercial uses with no additional programming (Office, Commercial or Lodging) added to promote greater integration of active spaces. Re-evaluate the development program to consider including an array of mixed-uses.

•Decrease in commercial programming “may impact the economic vitality of project and diminish job creation ….”

•Proposed parking count is not justifiable for the programming identified for this project. An additional 178 parking spaces have been provided beyond the requirement amount for a total of 4,079 with no added benefit to the surrounding area. Furthermore, as proposed a reduction of 69% of commercial space while providing 4,079 parking spaces, appears that the principal use is that of a regional parking facility verses a regional mixed-use commercial destination. The excess parking may have a negative impact on the total experience of the retail environment and pedestrian realm.

Attorney Ryan Bailine, representing the developers, quickly reminded the review board what happened at its December 2014 meeting when the original, larger shopping mall was proposed.

The board voted to recommend denial of the plan.

Miami Today covered that meeting and reported that Board Chairman Robert Behar repeatedly referred to the massive design of the mega mixed-use project as a “monumental mistake.”

Board member Anthony Tzamtzis had this observation: “The design is destructive to the urban grid of Miami.”

Mr. Bailine said the board rejected the original plan and cited three reasons: the multi-level enclosed mall covered several city blocks and “created a massive project”; extending the mall across Eighth Street would make for dark conditions; the façade was too dominating.

Mr. Bailine said the new, smaller retail plan addresses all three of those issues.

The attorney said an appraisal of the economic vitality of a project “falls outside of planning review.”

Mr. Bailine also disputed that the new plan is a 69% decrease in commercial uses – he said it is a 55% reduction.

He also stressed that this is a phased project. “This is one phase. Two more are coming,” he said.

Mr. Behar said, “You addressing the volume of the podium, to me, is a positive.” The scaled back commercial plans show the developers are watching the market and able to adapt to changes.

One of the project designers explained to the board, “We analyzed your comments [and] we took a three-story shopping mall, that was very long over several streets and turned it into high street retail… it creates great open spaces – a big-time pedestrian environment.”

The staff report on the amended project listed several modifications requested by the developers, beyond the decrease in commercial space, including:

•Change sustainability certification from LEED to NGBS (National Green Building Standards).

•Increase the overall building height of the Luma Tower (Tower 1) by 21 feet, from 460 feet to 481 feet, a 4.6% increase.

•Reduce the clear height of the loading area from 15 feet to 14 feet.

•Redistribution in residential unit count of Paramount and Luma towers from 914 units to 1,003 units. (Paramount, a condominium, is currently under construction.)

•Decrease lot coverage from 88% to 78%.

•Refine materials for Luma Tower and podiums.

•Balcony material upgrade from stainless steel mesh to aluminum wire mesh and glass.

David Snow, a city planner, said the developers have worked long and hard with the city staff to address concerns.

6 Responses to 69% cut in Miami Worldcenter retail vexes city board

  1. DC Copeland

    August 17, 2016 at 7:25 am

    Developers know the power of Amazon.com and its spinoffs. Why build massive brick-and-mortar retail when consumers can shop from the convenience of their home? I think these guys got it right. Give the intrepid commuter a place to rest with a nice cold brewskie and something to eat. Throwing in a space for live theatre and music or two would be nice. That should be enough to make the streetscape look alive.

  2. Native

    August 17, 2016 at 4:03 pm

    Omni 2.0 incoming.

  3. ray

    August 17, 2016 at 4:43 pm

    No one mentions the city GAVE AWAY two or more city streets to the project based on the giant mall. Literally weeks after the city gave the developer the main city streets, the developer announced – no anchor stores and no mall. And, the city appears to have put no conditions on yet another “giveaway” to developers at residents’ inconvenience. (ever consider the already packed area whenever anything’s at the AA stadium and Arscht, once the soccer stadium is in and this super dense 26 acre project? If trying to get around is sometimes now one giant parking lot, just imagine.

    • marc

      August 18, 2016 at 10:12 am

      That aspect, 7th street promenade, is still happening and has nothing to do with the former mall plans.

  4. Miamicityman

    August 18, 2016 at 3:31 pm

    Everyone should understand the economics of PARKING REQUIREMENTS before making urban decisions. Agree with it or not, at least be aware.

    You would do worse than read about Donald Shoup.

    https://en.wikipedia.org/wiki/Donald_Shoup

  5. JS

    August 20, 2016 at 1:19 pm

    “Developers know the power of Amazon.com and its spinoffs. Why build massive brick-and-mortar retail when consumers can shop from the convenience of their home?”

    Brick-and-mortar stores long ago stopped being a primary source of revenue for many brands to being more of a showroom. In fact, some stores are showrooms ONLY — you have to order at the store and things will be delivered from a warehouse. Lincoln Road rents are insane because of the volume of eyes, not actual sales. Those people — I do it too — check things out at stores before making the decision to purchase online. That’s why new lifestyle-type stores keep opening locations while Sears, Macy’s, et al close stores constantly. I don’t need to go to Sears to look at a grill or drill I can buy anywhere. I DO want to go to West Elm to check out this coffee table I think I like, or Williams-Sonoma to play with this espresso machine I saw online.

    That said, walk around any mall and see tons of eppel carrying many many bags. Retail isn’t dead because shopping is fun to lots of people. Not me, but hey.

    Anyway, even with the huge reduction in retail space, this will be a better project. A huge suburban-style indoor mall with anchors is very old-school. A strip of smaller retailers, with spaces hopefully small enough for local non-chain concepts to afford, makes for better overall day-to-day urban experiences — don’t forget thousands of people will live in just this development, not to mention the others within a quick walk. This is part of the city. And it is possible to build with potential use changes in the future. What is a too-large lobby or row of parking today could be a strip of restaurants tomorrow, just like the Citibank plaza on South Biscayne is doing right now.

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