Sports giant Legends investing in SkyRise Miami
Written by John Charles Robbins on June 28, 2016
SkyRise Miami, a 1,000-foot vertical amusement center planned to become the focal point of Miami’s skyline, is evolving with added attractions.
“We’re still hoping to recommence the construction by year’s end,” developer Jeff Berkowitz told Miami Today on Tuesday.
Sports and entertainment company Legends announced Monday it will help design and operate the tower, planned to rise over Biscayne Bay behind Bayside Marketplace. Mr. Berkowitz said he still plans to boast in 2020 that SkyRise Miami is the tallest building in Florida.
Legends said SkyRise will offer multiple observation venues, interactive exhibits, thrill rides, family attractions and dining options. When unveiled in 2014, SkyRise was to include observation decks, nightclubs, a flight simulator and a bungee jump-like platform, costing an estimated $430 million.
But the cost, Mr. Berkowitz told Miami Today on Tuesday, “has escalated beyond that, based on additional attractions that we’ve added.”
Without citing specifics, he said, “We’ll be announcing the attractions as we go forward. We’ve added very exciting amusements to the project, as we work with Legends to maximize both the experience and the revenue.”
Legends, owned by the New York Yankees and Dallas Cowboys, said it will be responsible for the tower’s development and operation, creating guest interactions and food and beverage offerings, executing marketing, programming and sales strategies, and overseeing day-to-day management.
Legends is making a financial investment in the project, Mr. Berkowitz said. He declined to say how much.
The tower is to rise on city-owned land that was a parking lot for Hard Rock Cafe. In 2014, commissioners approved new leases to allow the project, and voters OK’d the deal.