Comments on: When excellence isn’t enough: Branding Miami-Dade County The Newspaper for the Future of Miami Wed, 25 Nov 2015 17:17:24 +0000 hourly 1 By: DC Copeland Thu, 05 Dec 2013 18:04:41 +0000 If this re-branding movement actually comes to pass, may I suggest that they change the name of Miami-Dade County to just… Miami. Less is always more in art and marketing. You know, “Keep it simple, stupid.” Re-branding will require new signage in-house and on everything the county owns that is seen in public so why not incorporate the county name change at the same time? Who could possibly be against such a thing aside from Dade’s ancestors, anal historians, and those malcontents who are against anything that involves change?