Comments on: When excellence isn’t enough: Branding Miami-Dade County http://www.miamitodaynews.com/2013/12/04/excellence-isnt-enough-branding-miami-dade-county/ The Newspaper for the Future of Miami Thu, 28 Aug 2014 15:45:11 +0000 hourly 1 http://wordpress.org/?v=3.9.2 By: DC Copeland http://www.miamitodaynews.com/2013/12/04/excellence-isnt-enough-branding-miami-dade-county/#comment-589 Thu, 05 Dec 2013 18:04:41 +0000 http://www.miamitodaynews.com/?p=19450#comment-589 If this re-branding movement actually comes to pass, may I suggest that they change the name of Miami-Dade County to just… Miami. Less is always more in art and marketing. You know, “Keep it simple, stupid.” Re-branding will require new signage in-house and on everything the county owns that is seen in public so why not incorporate the county name change at the same time? Who could possibly be against such a thing aside from Dade’s ancestors, anal historians, and those malcontents who are against anything that involves change?

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